I believe every one of those reading this blog has been bombarded with the commercials of "Lifebuoy" and "Safeguard" soaps, thanks to their extensive advertising. If someone is unaware of what I am talking about, you just need to go to http://www.youtube.com and write the words.
I have felt both these companies have decreased their quality in attempt to gain the hygiene-oriented's market share. Both these soaps, in comparison to all other soaps available in the market, dissolve rapidly. Due to this, the soap consumption in the form of units have multiplied. Additionally, these brands offering prevention of a number of diseases actually prevents consumers from switching over to other brands. By personal experience, I found out that Lifebuoy and Safeguard soaps dissolve almost at twice the rate any other soap dissolves. Maybe it is one of their techniques to prevent the diseases - the soap keeps dissolving so the germs don't have any constant grounds to replicate. Or maybe it is one of their attempts to fool the consumers and make them spend double from their hard-earned finances. Also, their marketing strategies of degrading all other soaps because theirs keep you safe from a list of weird diseases looks like their attempt at gaining a fair share of the market, something the consumers have unknowingly complied to. This additionally has given them an edge over other brands.
In this regard, however, Dettol soaps seem to have both quality and service - lifebuoy and safeguard's only competitor in the market they have stepped into when they claim prevention from diseases! I am not here to market any of these brands, but to reflect what I have felt.
Peace.
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